Unlike at least one popular consumer magazine, CBC doesn’t publish a Most Beautiful People issue. But if we did, I know whom we’d focus on.
The nonprofit community has always been dear to CBC’s heart, and not just because our readership scores indicate nonprofit representatives are big fans of the magazine. Some of the best work in Northeast Ohio — and, in turn, some of the best business stories — arrives out of its nonprofit sector. Despite that, I’m not sure who else is paying attention. Because I’ve always had a soft spot for the underdog — hey, I’m from Cleveland — we’re more than willing to oblige.
That we (and other publications) don’t dedicate an entire issue to nonprofits is an advertising issue. By nature, nonprofits don’t have that kind of money to spend. Instead, our monthly issue themes revolve around more sellable industries, such as medical (this month), tourism (June), and construction (July).
Still, we choose to consistently incorporate nonprofit-related stories into CBC’s monthly agenda, both in print and digital formats.
This print issue on page 34 includes a feature on Janet Kramer, the president of the Ohio Buckeye chapter of the Multiple Sclerosis Society. We send our congratulations to a female business leader who has dedicated the last 20 years to guiding such an influential organization.
Another article on page 12 focuses on Buckeye Industries, the vocational services program of nonprofit New Avenues to Independence. Focused on the recycling of medical waste, Buckeye Industries employs a large number of disabled persons. What a great example of humanitarianism.
Speaking of service, the Rotary Club of Cleveland defines it on page 22. Besides bringing the Tall Ships back to our shores this summer, the group continually cultivates a virtual oasis at the West 25th Street stop on RTA’s Red Line.
In what is a coup for CBC, Kevin Goodman — a true humanitarian as well as a genuine “Mr. Cleveland” kind of guy — is sponsoring full-page advertisements in CBC, beginning this issue. While his downtown-based company, BlueBridge, will be in the backdrop of every ad, the focus each month instead will be on some type of local philanthropic effort. BlueBridge’s first ad, on page 7, highlights Team in Training, the popular program of the Leukemia and Lymphoma Society. As of February, Goodman also writes a philanthropy-specific column for CBC’s monthly enewsletter, Connections. We can’t emphasize how pleased we are to be working with him. Lastly, CBC, since its arrival in 2007, has enjoyed the guidance of editorial board member Blazine Monaco. She has the pulse of the charitable community as well as anyone, and, in fact, is now the president of GiveRight Cleveland, an organization that identifies and forges partnerships between Corporate Cleveland and the nonprofit sector to advance strategic goals.
There is definitely no shortage of Beautiful People in Northeast Ohio, and CBC is proud to feature and work with so many individuals who seem to glow from the inside out.